What Was The Motivation Behind ESPN's Airing of The Tony Excess? Right After Airing Its Program On The Heisman Trophy?

BLACK BUZZ SPORTS NEWS SERVICE
College Park, Georgia
December 12, 2010
BBSNS

College Park.. It appears as though ESPN chose to air its widely controversial program "Tony Excess" immediately after its program on the awarding of the Heisman Trophy solely to boost its ratings and to steal some of the thunder from the great Cam Newton who just won the highly coveted award.
What was the motivation behind ESPN's airing the Tony Excess right after its program on the Heisman Trophy? Why did ESPN air its Tony Excess right after its widely viewed program on the Heisman?
ESPN's program producers are always looking ways to improve its viewership ratings and they could care less about the psychological effects that programs like the "Tony Excess" will have on the many youth who are watching those programs.